Using after effects to build the gifty 50 betfred logo, and a series of festive interchangeable assets

Motion house: Thunderhawk Studios

Working with Thunderhawk to build a festive logo and a series of interchangeable assets to pass to the Betfred team. This made keeping files and projects orderly imperative. It is always important to allow projects to be easily accessible and workable.

Using well made Betfred assets, backgrounds were built by adding snow and sparkles. Foreground elements were dynamically animated to create excitement and anticipation. Plugins including Particle World and Deep Glow helped form the festive feel to the scenes; lots of glitter, sparkles and magic.

The snowglobe was created by a 3D artist, which was then composited into the scene.

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